books

Nieuw talent in Houten!

Nieuwkomers brengen vooral veel talenten met zich mee! Ze zijn ondernemend, slim, humoristisch, sociaal, creatief, zorgzaam, technisch, doorzetters, dankbaar en ontzettend gemotiveerd om hier een nieuw leven op te bouwen.

Principles of Marketing, Global Edition (Engels)

For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyLabTM Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Art of Digital Marketing (Engels)

'The Art of Digital Marketing' is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer.

ICT-toepassingen in de didactiek van het voortgezet onderwijs

VeriSM – Foundation Courseware (Engels)

VeriSM Foundation consists of two parts: VeriSM Essentials and VeriSM Plus , each covering one day of training.

Information Security Foundation based on ISO/IEC 27002 Courseware (Engels)

'Information Security Foundation based on ISO/IEC 27002 Courseware' is for anyone who wants to deliver courses aimed at passing the ISFS (Information Security Foundation) exam of EXIN.

Internet en sociale media

Elk tijdsgewricht brengt andere delicten, andere delinquenten en andere hulpmiddelen voort.

Switchen – Hoe? Zo!

Ander werk of een reis rond de wereld. Zzp’er worden of een roeiclub oprichten. Een midlife- of carrièreswitch of nog iets anders.

Forget Reach, Start Selling (Engels)

E-commerce has conquered much market share, but most companies make insufficient profit online.

Smartphotos (Update)

Ken je dat: een smartphone vol foto's die bewogen zijn, of scheef? Of nog erger: saaie plaatjes waar je zonder gevoel aan voorbij scrolt? Dat kan anders.

LinkedIn voor Bedrijven

LinkedIn expert Corinne Keijzer leert je in dit bijna 300 pagina's tellende e-book alle geheimen omtrent de LinkedIn bedrijfspagina kennen.

Identity-Based Brand Management (Engels)

This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image amongst buyers and other external audiences. The authors show that the concept of identity-based brand management has proven to be the most efficient management model to make brands a success. Numerous illustrative practicable examples demonstrate its applicability. The content - Foundation of identity-based brand management - The concept of identity-based brand management - Strategic brand management - Operational brand management - Identity-based brand controlling - Identity-based trademark protection - International identity-based brand management