Boek Intellectual Property Rights Management (Engels)

Intellectual Property Rights Management (Engels)

L. Alkaersig, T. Reichstein, Karin Beukel
Palgrave Macmillan
2015
2015
Engelstalig
€ 105,90
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This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.



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