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ChatGPT Adverteerders twijfelen nog over blogs
[[image:oneliner.gif::left:0]]Ameriikaanse adverteerders staan nog niet te popelen om in blogs te gaan adverteren: “We’re in a wait-and-see mode”.
Een citaat uit een artikel in The Wall Street Journal:
“At their best, blogs are an
advertiser’s dream: the diary-style Web sites that feature running
commentary and reactions are tightly targeted niche markets where
avant-garde enthusiasts regularly return to read, post and send in
tips. Well-placed blog ads can boost a company’s image as cutting-edge.
Plus, they’re inexpensive: $350 a week, for instance, for premium
positioning on Mr. Denton’s high-profile inside-Washington blog,
Wonkette, which got 2.2 million “page views” last month, a measure of
how many times a single visitor looks at one Web site page.
But many companies are wary of putting their brand on
such a new and unpredictable medium. Most blogs are written by a lone
author. They are typically unedited and include spirited responses from
readers who can post comments at will. Some marketers fear blogs will
criticize their products or ad campaigns. And, like all new blog
readers, companies are just learning how to track what’s being said on
blogs and which ones might make a good fit for their ads.
[[image:ads.jpg::left:0]]As a result, advertising on blogs is still in the
early stages. Although advertising on Web sites was a $9.6 billion
business in the U.S. last year, according to Interactive Advertising
Bureau there is little data to date on blog ad-spending. Blogads.com, a
service that matches bloggers and advertisers, says its business has
grown from 28 ads in September 2002 to 1,685 ads last month.
The vast majority of the 8 million or so blogs
currently in existence have few if any ads. Many are run by hobbyists
or armchair commentators, some of whom sign up to carry tiny text ads
from a large pool of advertisers through a service from Google
Inc. The ads generate revenue only when a visitor clicks on the ad.
Most bloggers, like Ronni Bennett, a former television producer who
lives in New York’s Greenwich Village and writes about aging on
timegoesby.net, can’t even offset the cost of her Internet access. Her
site gets between 1,200 and 1,500 page views a day, bringing in all of
$50 since December 2004.”
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