Study: Online ad jump largely spurred by traditional companies

0

- shares

Deel via WhatsApp Desktop

like

bookmark

Frank Janssen van Frankwatching

The surge in online ads during the first quarter reported earlier this week was driven largely by traditional brick-and-mortar companies that are switching large parts of their ad budgets online, according to a new Nielsen//NetRatings study. The company that showed the biggest jump was AT&T Wireless, which increased the online ad impressions it purchased by 1,262%. [Advertising Age]