Online social networks differ in marketing value

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Frank Janssen van Frankwatching

E-marketers increasingly are trying to use online social networks to pitch products and services, but their success rate depends largely on how the network is structured. The hottest social network among users is Google’s recently launched invitation-only Orkut.com, but its value to marketers remains uncertain. A couple days after launch, Orkut ranked as one of the Web’s top 500 sites. [Clickz.com]