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In deze tweede aflevering van Webwatching praat ik met Mike Merrill, director of marketing van ReachLocal, over het starten en onderhouden van een Google+ page voor je brand of business. Dit is deel 2 van de 3-delige videoserie over Google+. Mike heeft een aantal zeer handige tips! Vergeet vooral niet om ook deel 1 te bekijken, waarin de basics van Google+ worden uitgelegd.
Shownotes Webwatching #2
Google Plus Brand Pages
- Important to remember when you create a business page on Google plus: optimize for SEO.
- Don’t forget to add your phone number and pull in your Google place page listing.
- Share your own content (think strategically about what content you share here vs other channels)
- Create unique native content (research shows Google plus can get more comments with native posts)
Tagging people on Google+ Pages
- Mention customers, partners, suppliers by name
- Can’t tag until they follow you
Google plus brand pages: tips on sharing content
- Determine if content is shareable or not
- Don’t just feed press releases
- Ask your followers what type of content they would like to see
- Ask your customers/clients for feedback
What are some good strategies for expanding your network for your company pages?
- re-post and cross-promote on all your social media networks
- Get a Google plus link on your website
- Make sure your profile is open to search
- Use circles to communicate with clients, media, etc.
- Add your industry or business name as a ‘Spark’ (use it like a Google Alert)
Interesting links:
- In-depth article on how to set up a Google plus bussiness page.
- Helpful tips on sharing engaging content for Google+ brand pages.
Circle Mike Merrill and Pelpina:
MikeMerrill.com/Gplus and Gplus.to/Pelpina
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